About us

meet us and get the best for yourself

Welcome To The World Of Virok !

Tatiwala is the pioneer and the oldest national brand in the field of Indian Ethnic Precious Jewellery, since 1996. We make the enormous treasure of Indian jewellery available to all by recreating traditional designs from across India at affordable prices. Our product range encompasses a wide range of jewellery, both Indian Ethnic and International in style. We tap the wealth of Antique Indian designs for our products and also introduce the work of promising new designers.

Our history

Since its inception in the year 1978 Tatiwalas has gone leaps & bounds in its growth. Tatiwalas was started as an export oriented company for Gem Stones and it captured a sizeable share of the gem stone market in many countries.
Seeing the growth of domestic demand for Jewelry, Tatiwalas started its own Jewelry manufacturing unit and started producing world class Jewelry not just in Diamond & color gem stones but also in Kundan Meena & Victorian Style.
The promoters of Tatiwalas carry many generations old legacy of perfection in each piece of their Jewelry directly form manufacturer to the customers like you.
We at Tatiwalas are equipped with state of an art infrastructure for creating varies styles of unique hand designer Jewelry. The blend of ethnic and western designs provide the essence of what we stand for. The diverse range of Jewelry is suited for all occasions and religious events through out India.
The experience of visiting one of the best retail store of jewelry, feeling the royal welcome, cherishing the beauty of each art piece, finding the price astonishingly low, buying all certified pieces with assured buyback and the best after sale service is an unforgettable experience for everyone.


The founder and proprietor of Tatiwalas Mr. J. K. Tatiwala was seventh in the generation of Jewelers. Since 18th century when Sawai Jai Singh invited Tatiwala family as Jewelers to Jaipur, the family has kept the legacy live.
Mr. Tatiwala, a dynamic leader, innovator and a person with vision took the legacy ahead with passion & purpose.
Starting with manufacturing and exports of gem stones & Jewelry to various parts of the world especially to U.S.A. Mr. Tatiwala shifted his attenuation to growing domestic market and started wholesaling to many places in India. With a vision to provide the best at the least price Mr. Tatiwala had also launched its retail stores and planned to take Tatiwalas as a leading brand all over India.
Mr.Tatiwala had worked at great length to take gem stones from Jaipur to the whole world. He headed delegation by GJEPC to promote exports to many parts of the world especially to USA & Canada.
Not only as a businessman, Mr. Tatiwala was also working for the society as a humble server. He was a very well-known name in the field of social service.
Mr. Rajeev Tatiwala, Mrs. Seema Tatiwala & Mrs. Akshara Tatiwala Kedia – the directors of the company are keeping no stone unturned to carry the glorious past, to the next millennium.

I have been visiting them for over 20 years now. I can never think of going to anyone but Virok. They are like family.

Mrs. Abha Dixit Client

Their designs are very varied. I always find what I am looking for be it traditional or contemporary. They have something for everybody. I just love visiting them and browsing through their collection.

Mrs. Beena Rajoria Client

Whenever I have a design in mind they are always very keen to make it a reality for me. Every support is given to make sure my imagination is made real.

Mrs. Aparajita Bhardwaj Client